Today we have approx 520 million internet users in India which is around 49.8% (almost half) of the total population. Also, India is the second largest online market, ranked only behind China. Internet users are growing rapidly not only in India but world wide. By 2021, It is expected that there will be about 635.8 million internet users in India itself. The growing number of internet users provides ample opportunities to reach more customers online. Well that sounds quite encouraging!
But, A recent surveys shows that in India, more than approx 50% of small and medium sized business across various sector does not have any online presence and most of them have don’t have any intention of going online in near future. Now that is quite surprising, isn’t it?
In this competitive digital era where clients prefers to search the company, products or services on Google, why are they still hesitating to build their online presence, knowing the fact that having a business website can help them reach more customers and expand their existing business. Being one of the best website designing company in Delhi, we hear all the time about why someone doesn’t have a business website, they are really silly excuses for not having a website for their business.
Top 5 Common Excuses For Not Having A Website
There are five common excuses for not having a website, which we hear all the top when we talk to the prospective clients, but we are here to tell you why those reasons don’t exactly stack up, even if you are not sure, why your business needs a professional website?
Reason #1: My business is already successful, why do I need a website?
This is the most common excuse for not having a website, we always hear from people. My business is already doing well why do I need a website? If this is what you also think and it’s your excuse too for not having a website, just answer these questions:
- Do you get repeated calls for the same information? You could simply post the information on your website so that you get more time to focus on other aspects of your business.
- How do you currently generate your business leads? Although your business is doing well, wouldn’t it be great if you could make a few more sales per month?
- What if you don’t have to make cold calls to get those sales – or attend a networking event to distribute your business card? What if potential customers could just email you?
We are not saying your customers cannot contact you if you don’t have a website and you can’t make your business successful. But, having that information on your website makes it easier for your potential new customers to reach you.
Reason #2: I am not tech savvy, I don’t use the Internet
Hey, it’s not about you, it’s about your customers. If you are not that tech savvy and don’t use the internet it does not mean your customers are also the same. Your potential customers might be searching for you online to know more about your business. But as you do not have an online presence, they end up going with your competitors.
So, basically not having your business website, you are sending your customers to your competitors and helping them get more business. Isn’t it?
And why does it require you to be tech savvy to get your business website? It’s just one of those silly excuses for not having a website for your business. To have a website for your business, you don’t necessarily know how to create a website, you can easily hire a professional to get that done for your business. And further they will also manage your website for long run.
Reason #3: I don’t have the time to do it right now
Running a business, you need to focus on many other things related to your business which might be more important than having a business website. It’s the same for every business owners. Not having time is just one of those most common excuses for not having a website for your business.
If you’re too busy or aren’t interested in learning how to build a website, you can get a help from a professional and let them take the lead. Although, you’ll still need to commit some time in the initial stages to explain your requirement to the professional going to work on your website.
If you are planning to expand your business and wants to get more customers then getting a website for your business will be one of the best decisions you can take for your business to grow.
Reason #4: I don’t have the money
Well, we’ve all said this before. I said it to a salesman just a few days back that I don’t have the money to buy his product.
I purchased a similar product that I can afford at that time.
What I mean to say is if you don’t have the budget to get an elaborate website built by the best in town, that doesn’t mean you can’t have one at all. Even a low budget basic website can help you generate more business in comparison to not having a website at all.
Reason #5: I Use Social Media
That’s great! You use social media to connect and engage with your customers and prospects. You might also be posting regular updates about your company, product and services. But, where do you link those posts? How do you capture the leads?
Many of your social media connections can be your customers too. Social media marketing works really best when you have a business website. It will help you capture leads, providing more info about your company and products and further converting them into your customers.
In short not having a website for your business in today’s digital age is not at all an option. Someone very correctly said that “if your business is not found online, it simply means your business does not exist”. These excuses for not having a website, just delays or even stops your business growth.