WordPress is one of the most popular CMS platform and powers almost 25% of the websites in the world. One big issue with using a CMS platform is that, they are bit slow as compared to custom made CMS or static websites. The reason is obvious, as most of the CMS platforms have plenty of features (which you might not be using in your website) and uses database to store the contents. WordPress is no exception here, If you don’t use the right tools and techniques in your WordPress Website, You may end up with having a slow and sluggish website.
In this post, I will cover quick and easy way to Speed Up Your WordPress Site.
Does Website Speed Matters?
Aahh.. You can ask yourself, Do you like to visit a website which is very slow? and you better know the answer as well. Yes, you got it right! People don’t like to re-visit a website which is very slow.
Also, search engines (Google) considers the speed of a site as a ranking factor.
Thus the speed of the website really matters if you want your website visitors having a good user experience on your website and if you want your website to rank well in the search engine result pages. As a SEO Company in Delhi,
we know how the speed of your website can improve your website ranking in search engine result pages (SERPs).
How to check Website Speed?
There are many online tools available today to check your WordPress or any other website’s speed. And yes these tools are Free. You can also find out what causing your website slowness. Here are the few most popular online tools to check your website speed.
As of now, you must have checked the speed of your WordPress Site and you might have got the things affecting your website speed. Generally what causes a WordPress website to be slow is, Bad (Shared) Hosting Server, WP Configuration, Slow Theme, Bad Plugins, Media Files and External Scripts.
Let’s get started and fix the speed issue of your WordPress site.
1. Choose A Good Hosting
Website hosting is always a critical and most important factor in the slowness of your website. Always consider a good hosting for your WordPress site. Although you may consider a shared hosting if your website is new and has less number of pages and posts. But once it grows, you should consider switching to a managed WordPress hosting or a dedicated hosting.
Here we recommend WPengine and SiteGround. These are really good when it comes to WordPress Website Hosting (Need WordPress Migration Services? Contact Us). You may also contact us if you need a Fast and Optimized Shared Hosting for your WordPress Website (Starts Rs. 200 or USD 3.99 Per Month). Our hosting servers are optimized for WordPress.
2. Choose A Well Built Theme
WordPress Theme plays a very important role in speeding your WordPress Site. Always choose a WordPress Theme which loads fast and does not have unnecessary features included along with the theme. As you might not be using those additional features on your website.
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3. Minimize The Number Of Plugins
Plugins are required to enhance the functionality of your WordPress Site. But, Remember these plugins also adds extra weight to your website which results in an increase in the load time. Try restricting the number of plugins up to 10 or 12 on your WordPress Site. It should not exceed 15 Plugins on a WordPress Site. Anything that can be done without a plugin should be done without it.
Also use a quality plugin, which adds less weight to your page speed. You may use P3 Profiler Plugin to check which plugins are adding more weight and time to your page load. Then you may consider deactivating or replacing that Plugin.
4. Use CDN – Content Delivery Network
A content delivery network or content distribution network (CDN) is a globally distributed network of proxy servers deployed in multiple data centers. CDN serves content to end-users with high availability and high performance. CDNs serve a large fraction of the Internet content today, Which Includes Text, Graphics, and Scripts etc. Most of the popular and big blogging sites are already using CDN.
Here we recommend MaxCDN, Which we think is the best to deliver the static contents of your site and increasing the speed of your website. You can also use CloudFlare CDN, which has got a FREE version also. It also adds security to your WordPress Website.
5. Use An Effective Caching Plugin
Here we recommend W3 Total Cache, Which is one of the most popular plugin in WP Plugin directory. It has got all the features you need and thus you won’t require installing any other plugin for this purpose. Also, it’s completely FREE.
6. Optimize Images
Multimedia contents likes images adds a substantial amount of weight to your web page. Optimizing the images of your website will considerably save the bandwidth of the users and increase your website speed. There are many WordPress Plugin to optimize the images of your WordPress Site without losing the quality of the images as such.
Here we recommend ShortPixel Image Optimizer, which is really good, It reduces the size of the images without effecting the much on the quality of the images.
7. Use Lazy Load To Images
Lazy Load is a technique where only the images above the fold download initially, which speeds up your web page. Later when the user scrolls down, other images downloads when comes in the view. This not only increases the speed of your website but also saves the bandwidth of the users who do not scroll down. We have got some good plugins to do this.
Here we use and recommend BJ Lazy Load, Which does the job efficiently and speed up your WordPress site by loading the images once it comes in view.
8. Do Not Host The Videos To WordPress
We don’t recommend hosting the video contents directly to your WordPress Website. Instead, you can use YouTube or any other Video Hosting Platforms to host your videos and then give a link to your website. It’s simple and improves a lot in Speed Up Your WordPress Site.
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Hotlinking is a kind of bandwidth “theft.” It occurs when other sites direct link to the images on your site from their articles which add loads to your server. Here is how you can restrict others liking directly to your web images. Just copy the script below and paste in your .htaccess file (Don’t forget to change our website name to yours).
Post revisions unnecessarily take up space in your WordPress database. Some people believe that revisions can also affect some database queries run by plugins. If a plugin doesn’t specifically exclude post revisions, it might slow down your site by searching through them unnecessarily. You can easily limit the number of revisions WordPress keeps for each article. Simply add this line of code to your wp-config.php file.
define( ‘WP_POST_REVISIONS’, 4 );
This code will limit WordPress to only save your last 4 revisions of each post or page and discard older revisions automatically.
12. Optimize WordPress Database
After using WordPress for a while, your database will have lots of unneeded information stored, which you probably don’t need anymore. For improved performance, you can optimize your database to get rid of all that unnecessary information.
You can use these Plugins WP-Optimize or WP-Sweep plugin to optimize the database of your WordPress Website.
This is it in this post, I hope these techniques and plugins will help you improve the speed of your WordPress Website. You may not be needed to use all the techniques discussed above, only a few of these, if implemented properly, can boost your website speed. Use these techniques as per the speed testing tools reports and Speed up your WordPress Site.
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About The Author
Ghanshyam Rao is a Digital Marketing Specialist, Over the years Ghanshyam has got the experience in Digital Marketing, Business Promotions & Business Development. He usually writes for his personal blog Web Recourse.